Puig / Paco Rabanne Case Study

Added
May 4, 2016
Views
940

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DESCRIPTION

  • Activation of ex-participants / stars of shows like « the voice » , « Nouvelle Star » etc. on Facebook + Twitter
  • adMingle campaign on interests targeting Music / Culture / Events France
  • Objective to drive awareness and participation on Phase I (Casting Call) and create engagement on Phase II (Votes)

RESULTS

93 Influencers contacted
78 Influencers participated
84% of Influencers accepted the Campaign

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